Introduction

Multi-Touch Commissioning allows an advertiser to extend offers that commission publishers on the first click. This feature enables advertisers to compensate publishers who are influential in the early stages of the user journey.

Calculating First-Click Commissions

When creating an offer, advertisers have the option to add a % of Sale commission for the first click in addition to the last click. The offer is then extended to the publishers selected by the advertiser.

Each advertiser participating in our network has set a lookback window that defines how many days the Rakuten Advertising system should look back before setting the first click in the user journey.

As an example, an advertiser sets a lookback window of 14 days. Our system will go back 14 days from the purchase, and then move forward on the timeline until it identifies the first click to happen within the lookback window.

If only one click occurs during the journey, it will be considered the last click and will receive the traditional commission. A single click will always be recognized as the last click.

There could be times when the same publisher legitimately earns both the first click and the last click on a transaction. The advertiser determines at the program level if publishers in this scenario receive both commissions or are limited to the last-click commission.

Recognizing a First-Click Offer

When you receive a multi-touch commissioning offer, the first- and last-click commission rates are displayed in the Offers tab of an advertiser’s details page.

Reporting

Run a Multi-Touch Commissioning Report to analyze how your multi-touch commissioning offers are performing.