Introduction

The Product Catalog data feed program is designed for publishers with the technical expertise and resources to develop and support a large database of secure product link URLs (HTTPS) and related product information that is updated daily. For this reason, it is not well-suited to all publishers.

Sites that are a good fit for Product Catalog are generally large, technically complex sites that add value to the shopping experience by drawing upon a high volume of detailed product information and presenting it to the visitor with additional helpful content, such as price comparisons, reviews, or product searches. These types of sites include:

• Shopping comparison sites: Sites that share and promote products from various advertisers with helpful information to help online shoppers make their purchase decisions.
• Price comparison sites: Sites that compare the same or similar products from different advertisers by price and show the best deals to save shoppers time and money.
• Product search engine sites: These sites allow shoppers to use a search function to find products they want from various advertisers and brands all in one place.

Product Catalog facilitates the distribution and updating of product links for publishers that require access to a complete and dynamic inventory of an advertiser's products. It allows you to integrate product links on your website without manually creating secure URL links for each product an advertiser carries.

File Types

Once you are approved for Product Catalog, you have several choices of files that you can download for each advertiser: full files, delta files, category files, and global and additional files. View definitions of these file types.

Multiple Feeds

Advertisers can send multiple feed files. This allows them to:

• Upload feeds in different languages and currencies to increase both their and your global presence.
• Separate promotional and marketplace products from main feeds.
• Create feeds for a subset of products associated with a promotion, season, sale, or holiday-themed offer.
• Create customized groupings, such as those containing high-margin products or inventory intended for liquidation.

Uploading multiple product feeds simplifies advertisers’ feed distribution and improves affiliate success, both theirs and yours. As long as you currently have access to an advertiser’s feed, you will automatically have access to all their additional product feeds. This allows you to select and display specific feeds that cater to your audience, which can lead to higher engagement and conversions.

Usage Requirements

To automate the process of obtaining product information, you must be able to:

• Download files from an SFTP account.
• Process XML or pipe-delimited text files that contain the product information.

Approval Process

The approval process is two steps. First, you request technical setup with an SFTP account. Then, you apply for approval from each of your advertiser partners who offer a Product Catalog.

After you request enablement, we establish a unique SFTP account on our servers and send you your account's URL, password, and username. You can access your SFTP account using any SFTP client. Consult the Implementation Guidelines for additional instructions on downloading product feeds.

Advertisers Who Offer Product Catalog

You can see which advertiser partners offer Product Catalog in your Publisher Dashboard.

If you have Product Catalog access:

1. Go to Links in the navigation header and click Product Feeds.
2. Scroll down to the bottom of your page to view a list of partnered advertisers who offer Product Catalog and apply for access to their feed.

If you do not have Product Catalog access:

1. Go to Advertisers in the navigation header and click My Advertisers.
2. Click on the advertiser you are interested in and navigate to their Features and Services tab. You will see an indicator showing whether the advertiser offers Product Catalog there.

Next Steps

View the Product Catalog Implementation Guidelines for more technical information and contact Customer Support to request access.