Parallel tracking is a redirect functionality used by several browsers that takes a user from a search ad directly to the final URL landing page while any click measurement or tracking redirects occur in the background. This helps load the landing page more quickly.
Parallel tracking should not impact your publisher business.
Attention
Parallel Tracking is not a Rakuten Advertising process. Paid search activity requires advertiser permission. You can find their policies on the Features and Services Tab of the Advertiser Profile. For additional questions or assistance, contact Customer Support.
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