Introduction

Once you understand how affiliate marketing works, the next step is to keep improving and growing your program so that you increase audience retention and conversions.

Engage With Your Audience

One key to growing your program is offering unique and relevant content that keeps consumers engaged and adds value to their journey. Provide a personal approach to build trust with your audience so they return to your site.

If your content is not already video-centric, consider creating short explainer videos. These videos should provide information in a way that is easy to understand so that viewers can quickly learn what they want.

Also, keep in touch with your customers. Offer newsletters that they can opt in to for updates and information that benefits them.

Website Optimization

Provide your consumers with a simple and effective site navigation so they remain engaged. Make it easy for a consumer to navigate from your site to the advertiser’s site. One way to do this is with deep links.

On-page conversion optimization is also important to your program’s success. Follow these tips to ensure that your landing pages are driving the highest conversions possible:

• Include your main promotion at the top of every page so your visitors cannot miss it. Also, feature shipping promotions and any member discounts you offer.
• Make your site relevant, clear, and engaging. Your page navigation should encourage users to browse.
• Have a clear call to action (CTA). Make sure visitors know how to buy the item being promoted on your product pages.
• Test different elements on your site to see if changes in font size, layout, and other aesthetic factors influence conversion rates.
• Design your landing pages to align with your overall strategy. Add personalized elements to keep visitors engaged and interested enough to make a purchase.

Understand Why People Shop

According to psychologists, the best way to facilitate a purchase is to make your site visitor so single-mindedly emotionally focused on buying that product that nothing, be it a time delay, a technology issue, another discount or coupon, or someone else’s influence, will stop them.

These shoppers can be swayed by:

• Bargains that make them feel smart about the purchase price.
• Avoiding the fear of missing out on a product.
• Rationalizing their purchases.
• Value assurances from brands and referrers that allow them to manage a feeling of option overload and visualize how the product will work or look.
• Shopping as entertainment, to ease transitions in life, to relax, or to deal with negative feelings.
• Investing in the purchase as an item that can grow in value and be resold in the future.

Run Reports

Utilize reporting methods that work best for you and allow you to determine your business's needs. Our Reporting Interface includes built-in reports you can run; you can also create your own. Outside of the dashboard, use platforms such as Google Analytics or Adobe to monitor your performance.

Gauge the health of the landing pages discussed above by looking at the following:

• Bounce rate: The percentage of visitors to your site that leave after only visiting one page.
• Time on page: Theoretically, the more time a visitor spends on your site, the higher the likelihood of them converting.
• Conversion rate: Compare your different landing pages' conversion rates to your homepage’s.