More Tips on Building a Quality Site to Increase Your Search Results Rankings and Traffic

Search engines such as Google seem to be continuing to increase the importance of quality in evaluating sites for top rankings in the search engine results. Studies have shown that being one of the top (in the first page) ranked pages attracts more clicks through to your content, or traffic to your site.

In another article, we discussed important quality criteria, mainly from the perspective of compliance with our Rakuten Affiliate Network and advertisers' policies, terms and conditions. In this article, we would like to provide some additional tips on quality from the search engine perspective.

As Google is the de facto standard for webmasters and quality guidelines, we'll use some evergreen ideas from them. When you review your own website, ask yourself questions like these:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
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