Top Ways Publishers Drive Traffic to their Websites

The tools and techniques you choose to drive traffic to your website will be determined by your unique site's business model, value proposition, audience demographics, marketing plan, and budget, among other things. Here are some of the top ways publishers generate interest and increase the relevant, qualified, and engaged visitors to their sites:

  • SEO (search engine optimization): Organic search marketing ("free" traffic)
  • SEM (search engine marketing)
  • PPC (pay-per-click) advertising 
  • Blogging, guest blogging, article sharing
  • YouTube videos
  • Photo sharing platforms
  • Social media
  • Podcasts
  • Public speaking
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