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Monetization for Content Creators

The easiest way to build successful brand relationships and monetize your content is to sign up for an affiliate network. Below are three quick steps to reaching success through affiliate marketing.

 Success Tip

Some of the jargon here may not be familiar to you. For definitions of these and other affiliate marketing terms, check out our glossary of terminology

  1. Partner with relevant brands.

The affiliate ads posted on your site must be relevant to your content and taste. If you predominantly create content about fashion, for example, stick to partnering with fashion brands instead of toy and gaming retailers.

Consider what other types of products your audience might be interested in. For example, if they are interested in luxury fashion, maybe they will want to read about luxury housewares and gifting too. This shows that you are considerate of your audience's interests and are attentive to their needs. When requesting to partner with a brand, ask yourself if your site reflects the brand’s image.

  1. Create content that sells.

Create your content with affiliate marketing in mind while balancing monetization and user experience. Creators and influencers should include tagged affiliate links to complement their reviews. Creators placing product links all over their site without justification will quickly lose followers. Learn more about how to shorten links for use in social media. 

  1. Focus on quality content and commitment.

Although some creators and influencers generate millions of hits, reach is not the only way they can demonstrate their value to retailers. Quality content is key. These sites are designed to reflect unique personas, so it is important that creators and influencers do not compromise their original style when working with a retailer. Finding the perfect balance here is key.

Working with a trusted affiliate network can help both parties unravel the hundreds of online matches they could make and find the right ones to drive revenue.

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