How to Prepare for a Successful Holiday Season

Now is the time to plan and prepare for a successful Q4 holiday season. Our experts share tips and best practices to help you get ready. We recommend you begin as early as possible. July is a great time to start your planning process.

Here are some of the key tips you need to know:

  • Review highlights of last year's holiday, Rakuten Advertising, and industry data, trends and recommendations
  • Analyze your in-house analytics for your site, publisher dashboard reports and your business reports
  • Review articles in the Publisher Help Center on how to run key reports
  • Based on your previous holiday results, create a Sell Sheet and Rate Card for holiday placement opportunities
  • Update your website with relevant holiday content and images
  • Make sure to test your site and affiliate links and prepare for additional traffic volume
  • Do not forget about international opportunities and differences
  • Optimize your site for mobile and tablet shoppers and gift researchers
  • Use your Rakuten Advertising tools to find and download affiliate links quickly and easily
  • Check your private offers section in the dashboard to stay on top of your partners' communication

Easily find holiday links and promotions:

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