Get Ready for a New Year

Introduction

There are a few ways to set yourself up for success in the coming year. 

Media Kit

A media kit provides your advertiser partners with information on what you are bringing to the table. It should include your SID, a sell sheet, rate cards with descriptions and pricing for all your special paid placement, also known as a tenancy, options, seasonal opportunities, newsletter information including when it was sent, the number of recipients, and the segmenting available, and case studies.

In updating your media kit, be sure to secure new case studies. Create examples of what worked well last year in writing and send them to your new and existing partners. If possible, get endorsements from advertisers. Do not share specific names of partners unless you have their permission, but you can give descriptive information.

 Success Tip

Ensure your profile is updated in the Publisher Dashboard. This allows prospective advertiser partners to find you easily.

Competition

Stay current on your competitors and how they are running their affiliate businesses. Compare things like email newsletters, a mobile app, a social media presence, or click-to-reveal capabilities for coupons and make adjustments to keep up with the competition. 

Outline your technical road map for the year. While larger publishers tend to have a technical roadmap, smaller content creators may find there are updates and enhancements needed. 

Review Previous Year

Do a portfolio review by advertiser partner and by vertical to discover if you should focus more on a particular vertical next year or branch out to new areas.

Review your mobile tracking reports to identify the traffic you see on various mobile devices. Audit this information so you do not waste time and resources promoting advertisers who do not participate in mobile tracking.

Connect with Your Advertiser Partners

Communicate with your top-performing advertisers. Let them know that you want to keep the momentum going and make recommendations for maintaining the growth you have achieved recently.

This can include:

  • Negotiating year-long media buys by looking ahead to Q4 and securing paid placements.
  • Giving your advertiser partners preferred pricing for advance purchases.

Include the contact information and pertinent program details for all advertisers in the Consolidated Advertiser Report. Make sure these advertiser partners are on your email update list for new placement opportunities and other site news.

Take stock of your partnerships. This means reviewing more than just the revenue from each partner. You should also review your personal relationship with your partners. Rate each partner with a green light indicating a close working relationship, a yellow light indicating a partner you could spend more time with, or a red light indicating a need to reach out to them.

Schedule monthly or quarterly calls with top advertiser partners to facilitate alignment with both parties' goals.

Events

Nothing beats a personal connection. Take note of any upcoming industry events and plan to attend. These are opportunities to network with advertisers to promote and grow your affiliate program.

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