Introduction
Rate cards showcase your available paid placements and the related costs. Think of your rate card as your brief elevator pitch for potential advertiser partners. Including a rate card in the media kit you share with advertiser partners allows them to see your offerings quickly, which will facilitate conversations.
Instructions
A rate card is a document or file you create. This file is uploaded to your channel details page in your Publisher Dashboard. As varied as your offers, this can be simple or multi-paged and detailed. Click + for more on the elements you will want to consider including on your rate card.
About
- Name of your site
- SID
- Brief overview of your business model
- User demographics: devices, gender, age groups, household income
Reach and Capabilities
- Users, visitors, views, subscribers
- Email: if you have a newsletter, include the number of subscribers
- Mobile or tablet users compared to desktop
- Social media: profiles, number of followers, likes
- International presence, if any
- Opportunities: new customer acquisition, brand awareness, other
- Sister sites or channels that are related to your site
Placement or tenancy opportunities
Include all opportunities with suggested pricing as a starting point for discussions and any special requirements you have, such as:
- Homepage
- Site-wide
- Category page
- Site banners
- Email banners
- Newsletters
- Blog posts
- Social media posts
- Guides or special promotions
- Prime placement in your app
- Editorial posts
Calendar of Key Holiday and Special Events with Pricing
- Valentine’s Day
- Mother’s Day
- Back-to-school
- Thanksgiving, Singles Day, Black Friday, Christmas, Hanukkah
Example
Examples of rate card elements.
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