Advertiser Program On Hold: Reasons and Impacts

Introduction

An advertiser’s program in our network may be placed on hold, meaning it is stopped and no longer active. You will be notified via email when an advertiser you are partnered with is placed on hold. Their program will no longer be visible to you in the Publisher Dashboard.

Reasons

These are reasons why a program may be placed on hold; click the + for more information:

Technical Issues

The advertiser:

  • is experiencing technical issues that prevent their program from operating as expected or as required.
  • is unable to send transaction data to Rakuten Advertising in a high-quality or timely fashion.
Business Issues

The advertiser:

  • has delinquent invoices.
  • is changing their business model or marketing strategies.
  • is merging with or being acquired by another company.
  • is migrating their program to a different network.

Impacts

A program hold has the following impacts:

  • The advertiser’s links stop redirecting.
  • Click and sales tracking ceases.
  • The advertiser is not obligated to pay out on orders referred after their program was placed on hold.
  • Any links that were clicked before the program was placed on hold may still track if the cookies on customers’ computers have not expired. However, there is no potential for you to earn commissions on clicks or sales that occur after the program was placed on hold.

Recommended Action

It is unlikely that advertiser programs placed on hold will be reactivated, so you should remove any of the advertisers’ links you published on your site.

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