Impacts of Advertiser Bankruptcy or Shutdown

When an advertiser files for protection under the United States Bankruptcy Code, their intention is to either reorganize or liquidate their business pursuant to a certain plan. To give the debtor an opportunity to develop and implement the plan, the bankruptcy code provides that the filing results in an automatic stay that freezes the situation as it exists at the time of filing. The automatic stay severely restricts Rakuten Advertising's ability to unilaterally terminate or take other action affecting the advertiser. Among other things, Rakuten Advertising is legally prohibited from suspending or terminating the advertiser's use of the network to conduct their affiliate program without the prior approval of the bankruptcy court.


The information provided here is for informational purposes only. You should contact your attorney to advise you of your rights regarding these matters.

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