Using Link Code


Once approved into an advertiser's program, you can get their affiliate links to promote their products and services. Affiliate links are available in your Publisher Dashboard and need to be copy-pasted onto your site.

 Success Tip

You may post links from as many Rakuten Advertising advertisers or offers on your website as you want, as long as you are partnered with those advertisers.

Finding Links in the Dashboard

There are various ways of obtaining links in your Publisher Dashboard:

  • From an advertiser partner’s details page:
    1. Go to Advertisers in the navigation header and click My Advertisers.
    2. Click on the advertiser’s name to access their details page.
    3. Navigate to the Links tab to view their available links.
  • Using the search function.

Once you have found the link you want, click Get Link. This takes you to the link page. From there, open the Link options drawer to change the link code configuration. Open the View code drawer to preview the code. Click Copy link code when you are ready to use the link.


You must have an active partnership with an advertiser to use their links. If you have just been approved in an advertiser’s program, it may take an hour for you to be able to copy their links.

Using Link Code

Content management systems differ, so you must follow the instructions for publishing affiliate HTML link code on your site or social media platform as you would any other HTML code. If you have questions about how to publish HTML code on your site, contact your content management platform or social media platform provider. These are general instructions:

  1. Follow the same process you use to create or update your web page, email, or social media post with HTML code, and identify where on the page you want to add the link.
  2. Click the cursor at the exact place you want the link to appear and paste the link code you copied from the dashboard.
  3. Save the changes.
  4. Your newly created links will usually direct users to the site immediately.
    • Sometimes it can take between 20 and 30 minutes. Newly generated product links may take up to two hours to be active.


From the Advertiser’s card, you have the option to Copy HTML link. You can also Copy URL link if you do not need the whole HTML. The Copy URL link is for tracking on sites where you do not manage the HTML and only need the tracking portion of the code.

If your website was created using a website authoring tool or content management system, you might also need to upload the changes to your server. Contact your site’s administrator, website platform vendor, or the social media platform support for help.

Learn more about how affiliate link code works.

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  • How can I tell my link is associated with my account?

  • Samantha, as recommended in the article above, read this article for information about link code and your affiliate ID which indicates your account. 


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