There are a couple of reasons you might decide to add an additional marketing channel to your publisher account. You may want to have different teams working on different channels, for example, or to keep channels that focus on different global regions separate. Provided you have the specific user permissions, follow these steps to add a channel:

1. Go to Account in the navigation header and click Account Details.
2. Navigate to the Channels tab.
3. Click Add Channel to open the panel where you can enter your new channel information. From there, follow the instructions to add channel details, including:
   • Full channel URL. This is the URL to your website or social media account. Our system will verify it before you can proceed.
   • Channel or profile name.
   • Channel description. This will be visible to advertisers.
   • Categories that best suit your channel.
   • Channel traffic or link to Google Analytics.
   • Users who you wish to help manage new channels, if any.
4. You will be prompted to read and accept the membership agreement before you click Submit.

Your channel will immediately be listed on the Channels tab of the Account page. From there, you can access the channel details page to provide additional information about the channel, such as whether you use other social media sites to support your marketing efforts, send newsletters, or offer paid placements.