Premium Advertisers are denoted by a purple star in the Publisher Dashboard. The Premium designation is used to highlight advertisers who:

• Resolve transaction inquiries in a timely fashion.
• Use the Rakuten Advertising payment service to pay publishers.
• Authorize publisher payments promptly so commissions are paid out at the end of the following month.
• Allow seven or more return days. This does not apply to advertisers with pay-per-click programs.
• Are active and in good standing with Rakuten Advertising.

These criteria were selected based on best practices and publisher feedback.