Private offers give a select publisher or group of publishers a commission percentage or fee structure that differs from the advertiser's baseline offer. They are only available to the publishers invited explicitly by the advertiser and are typically designed to incentivize these publishers by offering more compensation.
Special offers give publishers a higher commission for a limited time on select inventory products. Special offers are combined with the advertiser's baseline or private offers. You can participate in multiple special offers simultaneously. Advertisers can also make a special offer private and only invite select publishers to participate in it.
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