Offers Overview

Introduction

An offer represents the terms for compensation in an advertiser's program available to publishers. Our advertisers set their offers, which vary from one advertiser to the next.

Offers can include commissions based on a set percentage of sales, the number of impressions or click-throughs, or a combination of these. Offers can also be based on a flat fee for performing a certain action or generating a lead, such as making a phone call, downloading an application, or filling out a form for a customer lead.

Offer Types

Advertisers can create three types of offers:

  1. Public offers are visible to all publishers. This type includes the advertiser's baseline offer, which is typically public and is the one you join when you apply to an advertiser’s program.
  2. Private offers include special program terms advertisers make available to select publishers. Learn more about private offers.
  3. Special offers allow advertisers to provide different commission rates for particular products. Special offers are combined with regular private or public offers, meaning you can join special offers in addition to the regular offer you are in. Learn more about special offers.

Parts of an Offer

Generally, offers contain these key components; click the + for more details on each element:

Offer Name

What the offer is called.

Offer Type

This indicates whether the offer is public, private, or special, as detailed in the Offer Types section above.

Offer Terms

These include specifics for this offer and publisher approval guidelines. You are prompted to accept these terms when you join an offer. Advertisers may, at times, change their offer terms.

Group Offer ID

This identification number corresponds to the offer so that you can reference it in the future.

Start and End Dates

The date and time the offer becomes active and expires. Advertisers can set their offers to begin and end anytime during the day.

Date Joined

The day you started participating in the offer.

Cookie Window

The number of days that can elapse between a referred customer's initial visit and a return visit in which they make a purchase that will earn the referring publisher a commission. This is sometimes referred to as the return days.

Auto-renew

Offers enabled for auto-renew will not expire.

TrueLock

TrueLock is a feature that allows advertisers to set a transaction update window that is shorter than the 90-day maximum.

Transaction Update Window

The transaction update window is the number of days after an order takes place during which an advertiser can cancel the transactions you sent them. By default, the transaction update window is 90 days.

Commission Rates and Rules

The specifics of the offer. This can indicate whether the offer is for all products or specific products and whether it is paid on a percentage of the sale (CPS), payment-per-action (CPA), payment-per-click (CPC), or payment-per-1,000 impressions (CPM).

If the offer is tiered, each commission tier is assigned a specific offer number. This section may also contain supporting materials from the advertiser.

Guidelines for Approval

These are the requirements for you to participate in the advertiser’s offers.

This information is displayed on an offer's full details page.

Find and Join Offers

Advertiser offers are displayed in your Publisher Dashboard. View instructions for viewing and joining offers.

 Note

You can only participate in one non-special offer at a time for each advertiser.

Offer Availability Changes

Advertisers typically change their available offers when they adjust their commission structures. How frequently they do so depends on the advertiser's program. Contact the advertiser directly for more information about why a change was made. You can find their contact information in the About tab of their details page.

Offer Expiration

You will receive a notification in the dashboard when an offer is close to expiring. When baseline and regular offers expire, you are automatically placed in another offer of the advertiser’s choosing. You do not need to change links or reapply to partner with the advertiser. You will be commissioned based on the currently active offer.

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