Introduction
Preparing your business plan and website in advance helps ensure your success in affiliate marketing. You should aim for a regular, daily following or consistent monthly traffic to your website. The road map for new publishers has three phases, as outlined below.
Success Tip
These topics are critical to your success, so we recommend that you also research them online.
Phase I
Before joining Rakuten Advertising, you should build your site and develop business model, brand, following, and website traffic:
- Choose your market niche and focus.
- Determine your business model and business plan.
- Build your website, blog, or social media presence.
- Generate traffic to your site and grow your audience.
- Understand basic affiliate marketing monetization and how it fits your brand.
Phase II
Become a Rakuten Advertising Publisher:
- Join Rakuten Advertising's affiliate network as a publisher and set up your account.
- Build partnerships with advertisers.
- Decide which advertiser products to promote and get affiliate links for your site.
- Provide transparency and comply with advertisers' terms.
- Track earnings and manage your affiliate program performance.
Phase III
Grow your program and earn:
- Identify additional revenue opportunities such as flat fee offers and paid placements.
- Consider email marketing, such as sending an email newsletter to your audience.
- Set up free Google Analytics and Google Webmaster Tools.
- Review the Google Webmaster guidelines for affiliate programs, follow their blog, and watch Google Webmaster video tutorials and other website analytics tools on your site for additional site performance reporting if you have not already.
Additional Resources
Watch a video about affiliate marketing to learn more, then review additional activities to build your program.
Next Steps
Once you have registered and been accepted, find more resources in this Help Center. Contact Customer Support for technical assistance on our dashboard and tools.
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