Requirements for New Publishers


Here are some requirements, recommendations, and resources for you as you begin your program.


Review these affiliate marketing requirements before joining Rakuten Advertising and getting started with your affiliate marketing efforts.

Understand that affiliate marketing is a marketing channel that, like any successful business, requires time, planning, effort, communication, and relationship-building with your advertiser partners and your consumer followers. Our Network Quality team screens and monitors publishers to ensure our standards are met. If you do not meet the requirements below, your publisher account will be terminated.


Some of the external resources recommended below may only be available in English.

Online Presence

You need to have your own live website, blog, or customized social media page URL. This site should be live, not under construction. 

For a website, you need to include your own domain, such as, not For a social media page, you need to have a URL like, not

Your site should provide unique quality content that adds value for your visitors and is not copied from another site or source. The following Google Web Support quality guidelines for affiliate programs outline why affiliate sites that do not provide quality content can be problematic:  

"Google believes that pure, or "thin," affiliate websites do not provide additional value for web users, especially (but not only) if they are part of a program that distributes its content across a network of affiliates. These sites often appear to be cookie-cutter sites or templates [with] the same or similar content replicated within the same site, or across multiple domains or languages. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience. Added value means additional meaningful content or features, such as additional information about price, purchasing location, or product category."


Review our Terms and Conditions, and all applicable laws and privacy regulations:

  • Publisher Member Agreement and Network Policies
  • FTC Endorsement Disclosure Requirements for affiliate marketing, and compliance testing and approval for any Downloadable Software Applications (DSA).

Next Steps

Join Rakuten Advertising's affiliate network by signing up as a publisher. After you register, apply to join specific advertisers' affiliate programs. Each advertiser has certain criteria that you need to meet to be approved for their program.

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