Disclosures must be on every page of your site that promotes a product for which you receive any form of compensation.

The disclosure must clearly inform the visitor that you are compensated for your review. It should not be hidden in legalese. Do not make your disclosure difficult to understand. Do not only state, “We use affiliate links.”

Additionally, a Buy Now button might not signify to the visitor that the person placing the link is getting paid for purchases through the link.

The disclosure should be easy to see on your site. It should stand out from other text on the page so that it is immediately evident to all visitors. Do not use a color or font that is difficult to read, such as light grey on a white background.

The disclosure text must be as large as the main text and must be colored and contrasted with both its background and the main text. Disclosures in About Us, General Info, Terms of Service, or Privacy Policy pages do not meet the criteria for clear and conspicuous.

If you hyperlink to a disclosure page in addition to your stated disclosure, be sure that the link stands out to visitors. For example:

We earn a commission when you follow the link to make a purchase. Click here to learn more about how we make money.

The visitor should not be required to take any action to view the disclosure.

Follow these disclosure guidelines when posting on social media, regardless of your business model:

• Make it easy for visitors to know that you are being compensated for the post.
• Use hashtags like #ad, #advertisement, #sponsored, or #promotion. These terms are commonly understood by visitors and marketers alike.
• Place it at the very beginning of your post. Do not place your disclosure at the bottom of the post or in the middle of other hashtags.
• Use #ad, #sponsored, or #promotion on your stories.
• If posting on YouTube, include a written disclosure at the beginning of the video description. Do not only include a disclosure on your video content.
• Do not rely solely on tagging the advertiser.
• Posting an image of an advertiser partner's product on social media could be seen as a material connection and would require a disclosure to accompany it. However, a disclosure is not necessary if you are promoting the product of an advertiser you are not partnered with.
• Include both an audible and visual disclosure on videos or live streams. Visitors can enter and exit a video or live stream as they please, so you should include a clear and conspicuous visual disclosure in case they do not play the audible one.

• Ensure you have a disclosure at least in the footer of your site so it is clear to the visitor that you are compensated.
• We recommend putting your disclosure in your footer as this ensures it is visible on every page that contains affiliate links.
• Do not rely on a single disclosure on your About Us or homepage.

Consider this example:

DISCLOSURE: We may earn a commission when you use one of our coupons or links to make a purchase.

• Ensure your disclosure appears above the fold, meaning the visitor does not have to scroll down to see it. This makes it easy for the visitor to identify your disclosure. Do not put it at the footer of your site or in an inconspicuous spot.
• Explain what an affiliate link is and make it clear to the visitor what clicking on the link does.
• Put your disclosure on every page that contains affiliate links. Do not only put a disclosure on your homepage or a link to one in your footer.

Consider this example:

DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.