Introduction

After you refer a consumer to an advertiser’s site, the consumer might wait a certain amount of time before returning to the site and making a purchase. Even if the consumer returns directly to the advertiser’s site, you can still be compensated for the referral if the return visit occurs within the number of return days or cookie window specified by the advertiser.

Advertisers can set their own return days as a default for their program or at the offer level. The commission you earn is based on the terms of the offer in place at the time of purchase.

Consumer Delivery

You must have delivered the consumer to the advertiser's site to be considered the referring publisher and benefit from the advertiser's return days policy.

You are considered to have delivered a user to an advertiser if, after receiving a clear indication from that user that they are interested in viewing an advertiser's offerings, you direct that user to the relevant page on the advertiser's site.

Examples of this include, but are not limited to, the following situations; click the + for more information:

Practices to Avoid

Rakuten Advertising will terminate your participation in the network if we find you are gaming or trying to beat the system. This includes simulating referrals or delivering users to a site they have not clearly expressed interest in visiting.

By establishing these basic guidelines, we are in no way attempting to discourage you from optimizing and improving how you promote your advertiser partners' products and services. We want to ensure you act ethically and responsibly, focusing on adding value to the advertiser's affiliate marketing program. Learn more about our compliance standards.