Introduction

Return days are the number of days that can elapse between a referred customer's initial visit from your site to the advertiser's site and a return visit to the advertiser's site in which they make a purchase, also known as a cookie life. If a customer purchases within the return days period, the referring publisher receives a commission on the sale, even if the visitor returns directly to the advertiser’s site. The commission is based on the terms of the offer in place at the time of purchase or action.

Requirements for Participation

Each advertiser sets its own rules for publisher participation in its affiliate program, so the steps vary from advertiser to advertiser. Carefully review the terms of your engagements with each of your advertiser partners. When in doubt, contact the advertiser directly.

Best Practices

You must have delivered the consumer to the advertiser's site to benefit from the advertiser's return-day policy.

You deliver a user to an advertiser if, after receiving a clear indication from that user that they are interested in viewing an advertiser's offerings, you direct that user to the relevant page on the advertiser's site.

Examples of this include, but are not limited to; click + for more information: