Options for Becoming GDPR Compliant

Introduction

The GDPR (General Data Protection Regulation) went into effect on May 25th, 2018. Due to the importance of complying with the regulation, we want to ensure you receive clear guidance and a consistent message from Rakuten Advertising. We also encourage you to learn more about GDPR and what it means for publishers.

It is important that you understand your obligations as a business for the GDPR and make any necessary amendments to be compliant. Rakuten Advertising is available to help support our partners through the GDPR process to ensure that they comply. Depending on your use case, there are several options available to you to become GDPR compliant with Rakuten Advertising.

If your use case is not captured below, please contact Customer Support to discuss your situation and determine the options available to you.

Use Case 1: Partners integrated with an IAB approved CMP

If you have integrated a consent management platform (CMP), such as an IAB-approved CMP, contact Customer Support to request the JavaScript CMP Wrapper tag. The tag is implemented across your website within the <HEAD> section of the page and facilitates sharing the consent details collected by the CMP with the Rakuten Advertising system.

Use Case 2: Partners using a cookie banner or non-IAB compatible CMP

If you use a cookie banner, you must ensure the following:

  1. Your cookie banner must meet the following criteria:
    • You must have a cookie banner.
    • It must say the site uses cookies.
    • It must say the cookies are used for personalized ads. Verbiage such as “to provide a better user experience” is considered vague.
    • It ideally links to your Privacy Policy, though this is not required.
    • Rakuten Advertising must be listed in your privacy policy as a third-party company using website cookies.
    • It must require a positive action, such as clicking an accept button, and be visible on subsequent pages until the user provides consent.
    • There must be an easy way to opt-out and/or change choice. This can be implemented through third parties like the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
  2. Once you confirm you cookie banner meets the above criteria, configure your page to set the following JavaScript variable whenever consent is collected:

    GDPR_tag.png

  3. Contact Customer Support to request the JavaScript cookie banner wrapper tag. The tag is implemented across your website within the <HEAD> section of the page and facilitates sharing the consent details collected by the cookie banner with the Rakuten Advertising system.

Use Case 3: Partners with implicit consumer consent based on membership

If you are capturing the consumer’s consent through your terms and conditions agreement, you can pass the corresponding GDPR consent string within the Rakuten Advertising affiliate link. This is typically the case for Loyalty publishers. Contact Customer Support for more details.

Use case 4: All others

If you do not currently have a GDPR solution, Rakuten Advertising has developed a lightweight GDPR consent pop-up solution built within our Publisher Activation Tag. The Publisher Activation Tag is a compliance solution for the purpose of collecting and passing user consent signals to Rakuten Advertising at the time of the user's click on a Rakuten Advertising affiliate link.

The Publisher Activation Tag will be implemented across your website within the <HEAD> section of the page. As a consumer interacts with your site and clicks a Rakuten Advertising affiliate link, our solution will detect whether the consumer is in scope for GDPR and if consent has been provided previously. If we determine the consumer is in scope for GDPR but has not provided consent, we will display a pop-up when they exit your site to capture their consent. The pop-up states the following:

You are being Redirected

You are being redirected, using Rakuten Advertising technology, to a site sponsoring the link you just clicked.

As part of this redirect, Rakuten Advertising may collect digital identifiers and information about how you interact with the offers presented so that we can bring the most relevant offers to you, and improve our advertising solutions.

To learn more, please click here, or to proceed without accepting.

Contact Customer Support to request the JavaScript for the Publisher Activation Tag to implement on your site.

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