Introduction
The Features and Services tab of an advertiser’s profile shows their different features and policies. Use this information to optimize your partnership with the advertiser.
Features
Below are the features an advertiser might have available; click the + to see more information:
The Product Catalog data feed program allows you to integrate product links on your website without manually creating secure URL links for each product an advertiser carries. It is well-suited to publishers who have the technical expertise and resources to develop and support a very large database of secure product link URLs (HTTPS) and related product information that is updated on a daily basis.
Cross-device tracking enables tracking of conversion events generated by the same user on different devices. These conversions are tracked based on a click in a browser or device that is different from the browser or device where the actual conversion occurred.
Deep links are affiliate links that direct your site's visitors to a specific page URL on an advertiser's site rather than to the advertiser's homepage. They are links that go deeper into the site.
This shows the advertiser’s compliance status with Apple’s feature for Safari browsers called Intelligent Tracking Prevention (ITP) and which version of ITP they are compliant with.
Enhanced Order Locking
This section displays whether the advertiser is enabled for Enhanced Order Locking (EOL). EOL allows advertisers to accurately track, report, and pay commissions only after a customer has consumed and paid for the product they converted on.
If the advertiser is enabled, the section also displays:
- The auto-lock date: when the order will automatically switch from unlocked to locked.
- The alternative lock date: the number of days after the process date when the order status will be locked if no auto-lock date is provided.
Policies
This section displays the advertiser’s policies on the use of coupons, paid search, gift cards, downloadable software applications, and multi-touch commissioning. Review these policies carefully and make sure you understand them; click the + for more information:
Indicates the aspects of pay-per-click or paid search marketing the advertiser allows publishers to use when promoting their products or services.
Indicates whether the advertiser allows publishers to earn commissions on different types of gift cards they promote.
Indicates whether the advertiser allows publishers to provide software tools to consumers such as toolbars or browser extension plug-ins. DSAs must first be approved by Rakuten Advertising.
Indicates whether the advertiser is enabled for multi-touch commissioning and what their lookback window is if they are.
Coupons
This section details the advertiser’s policies surrounding coupon use. It also displays any coupon code commissioning rules the advertiser has made available to you.
Tracking
This section displays:
- The advertiser's tracking method, whether batch or real-time.
- The date and time of the last transaction processed.
- Whether the advertiser offers media optimization reporting that provides a near-real-time snapshot of the leads you refer to them.
Delivery Options
This section displays the countries where the advertiser ships goods. Use this information to decide who to target in your affiliate marketing campaigns.
Comments
Please sign in to leave a comment.