Introduction
The Active Advertisers tab is available in the Trends section of the Insights and Analytics Portal (IAP). Use the Active Advertisers tab to analyze performance changes over time between you and your advertisers’ click and order activity.
Filters
Data is refined according to your selections for the following three filters. Filters marked with an asterisk are required:
- Timeframe*: select the period you want to view information for.
- Network: you can filter by specific advertiser network or select several or all networks.
- Converted currency*: select the currency you want to display data in.
Visuals
The Active Advertisers tab includes the following six visuals: click the + for more information:
The Year-Over-Year Click-Active Advertisers visual displays a comparison of the number of unique active in program advertisers and deactivated advertisers:
The Year-Over-Year Click-Inactive Advertisers visual displays a comparison of the number of unique active in program advertisers and deactivated click-inactive advertisers:
The Year-Over-Year New Click-Active Advertisers visual displays a comparison of the number of unique active in program advertisers and deactivated new click-active advertisers:
The Year-Over-Year Lost Click-Active Advertisers visual displays a comparison of the number of unique active in program advertisers and deactivated lost click-active advertisers:
The Active Advertisers Trends visual shows trend lines for click-active and order-active advertisers in the timeframe you selected:
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Click on the image for a larger version. |
Hover over the visual to view values for a specific period:
The Active Advertisers Detail visual shows your click-active and order-active advertisers and their year-over-year percentage change:
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Click on the image for a larger version. |
Additional Tabs
Learn more about IAP Trends and its available tabs.
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