IAP Trends: Top Verticals Tab

Introduction

The Top Verticals tab is available in the Trends section of the Insights and Analytics Portal (IAP). Use the Top Verticals tab to analyze your performance in different advertiser verticals.

Filters

Data is refined according to your selections for the following four filters. Filters marked with an asterisk are required:

  1. Timeframe*: select the period you want to view information for.
  2. Network: you can filter by specific advertiser network or select several or all networks.
  3. Metric*: select the metric you want to display data for.
  4. Converted currency*: select the currency you want to display data in.

Visuals

The Top Verticals tab includes the following four visuals; click the + for more information:

Top Advertiser Verticals

The Top Advertiser Verticals visual shows the top ten performing advertiser verticals for the metric you filtered for:

Click on the image for a larger version.


Hover over the visual to view a breakdown of a specific advertiser vertical’s KPI and its year-over-year percentage change:

IAP pubs top ad verticals hover.png

To view the visual in downloadable table form, click one of the bars in the graph and select Show All:

Click on the image for a larger version.


For more information, click one of the bars in the graph and select Drill to KPIs for Top Advertiser Verticals. This shows you a downloadable table of basic KPIs and year-over-year percentage changes for all advertiser verticals:

Click on the image for a larger version.

Top Increasing Advertiser Verticals

The Increasing Advertiser Verticals visual shows the top five increasing advertiser verticals for the metric you filtered for:

Click on the image for a larger version.


Hover over the visual to view a breakdown of a specific advertiser vertical’s KPI, its year-over-year change, and its year-over-year percentage change:

IAP pubs top increasing vert hover.png

Top Decreasing Advertiser Verticals

The Decreasing Advertiser Verticals visual shows the top five decreasing advertiser verticals for the metric you filtered for:

Click on the image for a larger version.


Hover over the visual to view a breakdown of a specific advertiser vertical’s KPI, its year-over-year change, and its year-over-year percentage change:

IAP pubs top decreasing pub hover.png

Top Advertiser Verticals Detail

The Top Advertiser Verticals Detail displays KPI details for the top ten advertiser verticals and their year-over-year change:

Click on the image for a larger version.

Additional Tabs

Learn more about IAP Trends and its available tabs.

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