Introduction
The Top Verticals tab is available in the Trends section of the Insights and Analytics Portal (IAP). Use the Top Verticals tab to analyze your performance in different advertiser verticals.
Filters
Data is refined according to your selections for the following four filters. Filters marked with an asterisk are required:
- Timeframe*: select the period you want to view information for.
- Network: you can filter by specific advertiser network or select several or all networks.
- Metric*: select the metric you want to display data for.
- Converted currency*: select the currency you want to display data in.
Visuals
The Top Verticals tab includes the following four visuals; click the + for more information:
The Top Advertiser Verticals visual shows the top ten performing advertiser verticals for the metric you filtered for:
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Hover over the visual to view a breakdown of a specific advertiser vertical’s KPI and its year-over-year percentage change:
To view the visual in downloadable table form, click one of the bars in the graph and select Show All:
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For more information, click one of the bars in the graph and select Drill to KPIs for Top Advertiser Verticals. This shows you a downloadable table of basic KPIs and year-over-year percentage changes for all advertiser verticals:
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The Increasing Advertiser Verticals visual shows the top five increasing advertiser verticals for the metric you filtered for:
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Hover over the visual to view a breakdown of a specific advertiser vertical’s KPI, its year-over-year change, and its year-over-year percentage change:
The Decreasing Advertiser Verticals visual shows the top five decreasing advertiser verticals for the metric you filtered for:
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Click on the image for a larger version. |
Hover over the visual to view a breakdown of a specific advertiser vertical’s KPI, its year-over-year change, and its year-over-year percentage change:
Additional Tabs
Learn more about IAP Trends and its available tabs.
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