IAP Trends: Trends Tab

Introduction

The Trends tab is available in the Trends section of the Insights and Analytics Portal (IAP). Use the Trends tab to analyze your performance trends in terms of the metric you select.

Filters

Data is refined according to your selections for the following five filters. Filters marked with an asterisk are required:

  1. Timeframe*: select the period you want to view information for.
  2. Network: you can filter by specific advertiser network or select several or all networks.
  3. Advertiser vertical: you can filter by a specific vertical or select several or all advertiser verticals.
  4. Metric*: select the metric you want to display data for.
  5. Converted currency*: select the currency you want to display data in.

Visuals

The Trends tab includes two visuals; click the + for more information:

KPI Trends

The KPI Trends visual shows a comparison of your year-over-year performance according to the filters you selected:

Click on the image for a larger version.


Hover over the visual for a breakdown of the KPI and its year-over-year percentage change:

IAP pub trends KPI trends hover.png

Trends by Device

The Trends by Device visual shows device performance for the metric selected in the timeframe selected:

Click on the image for a larger version.


Hover over the visual for a breakdown of a device KPI and its year-over-year percentage change:

IAP pub trends by device hover.png

Additional Tabs

Learn more about IAP Trends and its available tabs.

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