Introduction
The Summary tab is available in the Trends section of the Insights and Analytics Portal (IAP). Use the Summary tab to view high-level insights on basic and calculated KPIs, devices, advertiser activity, and commissions.
Filters
Data is refined according to your selections for the following three filters. Filters marked with an asterisk are required:
- Timeframe*: select the period you want to view information for.
- Network: you can filter by specific advertiser network or select several or all networks.
- Converted currency*: select the currency you want to display data in.
Visuals
The Summary tab includes five visuals; click the + for more information:
The KPI Summary shows key metrics and their change over time:
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The metrics shown are commission, sales, clicks, orders, EPC, AOV, O/C and commission rate.
The Top Devices by Commissions visual highlights the top three devices in terms of commissions net:
Hover over the visual to view the commissions net and its year-over-year percentage change for a specific device:
To view the visual in downloadable table form, click one of the bars in the graph and select Show All:
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Click on the image for a larger version. |
For more information, hover over the visual and click Drill to KPIs by Device. This shows you a downloadable table of basic KPIs and their year-over-year percentage change for all devices:
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Click on the image for a larger version. |
The Active Advertisers Funnel visual shows the number of click-active and order-active advertisers:
Hover over the visual for more details:
To view the visual in downloadable table form, click one of the bars in the graph and select Show All:
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Click on the image for a larger version. |
For more information, hover over the visual and click Drill to Active Advertisers Details. This shows you a downloadable table of the number of click-active and order-active advertisers and year-over-year percentage changes:
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Click on the image for a larger version. |
The Top Advertiser Verticals by Commissions visual highlights the top three advertiser verticals in terms of commissions net:
Hover over the visual to view the commissions net for a specific advertiser vertical and its year-over-year percentage change:
To view the visual in downloadable table form, click one of the bars in the graph and select Show All:
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Click on the image for a larger version. |
For more information, hover over the visual and click Drill to KPIs for Top Advertiser Verticals. This shows you a downloadable table of basic KPIs and their year-over-year percentage change for all advertiser verticals:
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Click on the image for a larger version. |
The Top Advertisers by Commissions visual highlights the top three advertisers in terms of commissions net:
Hover over the visual to view the commissions net for a specific advertiser and its year-over-year percentage change:
To view the visual in downloadable table form, click one of the bars in the graph and select Show All:
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Click on the image for a larger version. |
For more information, hover over the visual and click Drill to KPIs for Top Advertisers. This shows you a downloadable table of basic KPIs and their year-over-year percentage change for all advertisers:
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Click on the image for a larger version. |
Additional Tabs
Learn more about IAP Trends and its available tabs.
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