Introduction
The Top Advertisers tab is available in the Trends section of the Insights and Analytics Portal (IAP).Use the Top Advertisers tab to analyze how your partnerships are performing.
Filters
Data is refined according to your selection for the following five filters. Filters marked with an asterisk are required:
- Timeframe*: select the period you want to view information for.
- Network: you can filter by specific advertiser network or select several or all networks.
- Advertiser vertical: you can filter by a specific vertical or select several or all advertiser verticals.
- Metric*: select the metric you want to display data for.
- Converted currency*: select the currency you want to display data in.
Visuals
The Top Advertisers tab includes four visuals; click the + for more information:
The Top Advertisers visual shows the top twenty performing advertisers according to the metric you selected:
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Hover over the graph to view more details on an advertiser’s performance and year-over-year percentage change:
To view the visual in downloadable table form, click one of the bars in the graph and select Show All:
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For more information, hover over the visual and click Drill to KPIs for Top Advertisers. This shows you a downloadable table of basic KPIs and year-over-year percentage changes for top advertisers:
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The Top Increasing Advertisers visual shows the top ten advertisers ranked by growth:
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Hover over the graph to view more details on an increasing advertiser’s performance and year-over-year changes:
The Top Decreasing Advertisers visual shows the top ten advertisers ranked by decline:
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Hover over the graph to view more details on a decreasing advertiser’s performance and year-over-year changes:
The Top Advertisers Detail visual displays KPI details for the top 20 performing advertisers and their year-over-year change:
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Additional Tabs
Learn more about IAP Trends and its available tabs.
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