Introduction

The Touchpoints tab of the Affiliate Conversion Journey (ACJ) showcases your role in consumer journeys that eventually led to a conversion. Use Touchpoints to gain insights both into your top journey paths and into the role of other publisher models on those journeys. You can view data either for all advertiser partners or for specific advertiser partners.

These insights can help you negotiate commission rates and understand the role you play in influencing conversions, even when other publisher models are responsible for the last click. The Touchpoints data shows:

• How you lost conversions to other publishers and these publishers’ business models.
• The percentage of customers who make a purchase with you or rely on you to help them research and decide before making a purchase.
• The frequency at which you touch customer journeys during both the awareness and conversion stages.
• The frequency at which other publisher models are involved in your top journeys and how they contribute to these journeys.

Access

The Contributions tab of ACJ is available to managed publishers in the Insights and Analytics Portal (IAP). View steps for accessing ACJ. From there, click the Touchpoints tab:

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The data displayed depends on the SID, Order period, and Lookback window you select. Learn more about these filters.

Additionally, use the Advertisers selector to show only the journeys that feature a particular advertiser partner:

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Touchpoints Table

Your program’s top 100 most common conversion touchpoint patterns are detailed in the Touchpoints table:

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Each table row shows a journey. Your contribution to a journey is represented by a purple block; the grey blocks represent other publishers and the category or business model they belong to. Journeys consist of up to the three phases displayed in the first three columns:

1. Awareness: the first click.
2. Consideration: all clicks that take place between the first and last clicks.
3. Conversion: the last click.

The remaining columns indicate, for each journey:

• The number of orders that were generated.
• The number of clicks that took place.
• The average days that took place between the awareness phase and the sale.
• The number of publishers involved in the journey.
• The average number of clicks that took place.

You can sort the table by any of these columns.

If you want to view only specific columns, click the Choose Columns icon. Make your selections and click Apply:

Missing Conversion Data

A conversion label can sometimes appear blank. This usually occurs when the advertiser does not send us conversion data in UTC+0. Though the conversion click exists, we cannot map it into the conversion timeline if it has not been sent in the correct time zone.

Export Data

You can export Touchpoints data in CSV or PDF format by clicking the download icon:

Next Steps

Use the Contributions tab of ACJ to understand the phases and types of conversion journeys you generate for your advertiser partners.