Introduction

The Contributions tab of the Affiliate Conversion Journey (ACJ) showcases the advertisers for whom you generated multi-click or single-click journeys. For multi-click journeys, advertisers’ contributions are broken down by phase, as outlined below. Single-click journeys are journeys that involve only one click: the conversion click.

Access

The Contributions tab of ACJ is available to managed publishers in the Insights and Analytics Portal (IAP). View steps for accessing ACJ. You are directed to the Contributions tab by default:

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The data displayed depends on the SID, Order period, and Lookback window you select. Learn more about these filters.

Activity Breakdown

Use the Advertisers drop-down menu to filter the activity to view data for all advertisers in your program, specific advertisers, or just a single advertiser:

You can select up to 10 advertisers at a time.

The report displays activity for all journeys or single-click journeys. Make your selection using the View drop-down:

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All Journeys

The All Journeys view displays conversion journeys involving more than one advertiser, meaning they are multi-click journeys:

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The chart shows the advertisers that your consumers visited during the following three phases:

1. Awareness: the first click.
2. Consideration: all clicks that take place between the first and last clicks.
3. Conversion: the last click.

Hover over the chart for more details on a specific advertiser’s contribution:

The data includes:

• Total number and percentage of clicks in the period.
• Number and percentage of clicks in the awareness phase.
• Number and percentage of clicks in the consideration phase.
• Number and percentage of clicks in the conversion phase.

This data is also provided in tabular form below the chart. View the Contributions Table section below for more information.

Single-Click Journeys

The single-click journey view displays journeys that involved only one conversion click:

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The chart shows how many single-click journeys were instigated by the advertisers you selected.

Hover over the chart for more details on a specific advertiser’s contribution to single-click journeys:

This data includes the total amount and percentage of single-click journeys the publisher is responsible for.

This data is also provided in tabular form below the chart. View the Contributions Table section below for more information.

Contributions Table

Scroll down below the journeys chart to view the contributions table:

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You can change the sorting of the table ascending or descending by total clicks, awareness, consideration, or conversion to view how advertisers are contributing to each phase or journey type.

If you want to view only specific columns, return to the Activity breakdown section and click the Choose Columns icon. Make your selections and click Apply:

View Placements

If a placement was active during a phase of either type of journey, you will see a calendar icon in the bar graph and next to the name of the advertiser with whom the placement was active. Active placements are also indicated when you hover over a phase:

View Coupon Codes

If a coupon code was active during a phase of either type of journey, you will see a coupon icon in the bar graph and next to the name of the advertiser who provided the coupon code. Active coupon codes are also indicated when you hover over a phase:

Analyze Your Data

We recommend you use the Contributions reports strategically to optimize the middle of the funnel. Get a deeper understanding of your contribution footprint by analyzing performance across key cross-sections of advertisers.

Use the Advertisers drop-down menu to select up to ten advertisers to evaluate in real time. Compare high, medium, and low performers, cohorts of competitors in the same vertical, or advertiser partners across different industries to understand outliers and opportunities.

Evaluate your performance in single-click and multi-click journeys:

• Focus optimizations on advertisers for whom you drive a higher volume of multi-click journeys.
• Identify opportunities for creating upper funnel exposure for advertisers for whom you drive mostly single-click journeys.

Export Data

You can export Contributions data for both all journeys and single-click journeys in CSV or PDF format by clicking the download icon:

Next Steps

Use the Touchpoints tab to understand your program’s top 100 most common conversion touchpoint patterns.