Introduction
The Trends section of the Insights and Analytics Platform (IAP) shows your period-over-period performance trends for top advertisers and categories in terms of key metrics.
Use Trends to monitor, benchmark, and optimize for growth at a glance.
All data is based on the transaction date.
Access
To access Trends, log in to our dedicated IAP website. From there:
- Go to Custom Network Insights in the navigation header.
- Click Trends.
Availability
Trends is only available for preferred publisher partners.
Trends Tabs
Trends includes the following tabs:
- Summary: use this tab to view high-level insights on basic and calculated KPIs, devices, advertiser activity, and commissions.
- Trends: use this tab to analyze your performance trends in terms of the metric you select.
- Top Advertisers: use this tab to analyze how your partnerships are performing.
- Top Verticals: use this tab to analyze your performance in different advertiser verticals.
- Active Advertisers: use this tab to analyze performance changes over time between you and your advertisers’ click and order activity.
- Details: use this tab to view a breakdown of your basic and calculated KPIs and their year-over-year change.
Each tab features specific filters.
Download Options
Each report can be downloaded as a PDF or CSV file. To download a report, open the three-dot menu on the right and click Download:
Click on the image for a larger version. |
A pop-up appears. Select your format, paper size, and any visualization preferences, then click the Download button.
Further Assistance
Contact your Account Manager or Customer Support for assistance with Trends and IAP.
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